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The Next Normal

Trends to watch post-COVID, according to McKinsey.

By: Happi Staff

There's normal, the new normal and now, the next normal. COVID-19 made 2020 abnormal, but McKinsey said several trends that emerged during the pandemic will outlast it. For example, the McKinsey Global Institute estimates that more than 20% of the global workforce could work the majority of its time away from the office and be just as effective.

In a recent study, McKinsey identified several trends that will shape the way we work, play and live. They include:



The COVID-19 Crisis & Recovery Shape the Global Economy
 
• The return of confidence unleashes a consumer rebound. 

•  Leisure travel bounces back but business travel lags. 

• The crisis sparks a wave of innovation and launches a generation of entrepreneurs.

• Digitially enabled productivity gains accelerate the Fourth Industrial Revolution.


Businesses Adjust to the Crisis

• Pandemic-induced changes in shopping behavior forever alter consumer businesses.

• Supply chains rebalance and shift.

• The future of work arrives ahead of schedule.

• The biopharma revolution takes hold.

• Portfolio restructuring accelerates.

• Green, with a touch of brown, is the color of recovery.


How the COVID-19 Crisis Could Change Society

• Healthcare systems take stock and make changes

• The hangovers begin as governments tackle debt.

• Stakeholder capitalism comes of age.

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